Lesch+Frei: wood carved Pastorini campaign
The Lesch+Frei agency has created a campaign for traditional toy manufacturer Pastorini that is intended to highlight wood as a sustainable raw material.
The poster campaign is reminiscent of good old wooden toys, as the agency writes in a press release. This is also intended to say something about the philosophy of the third-generation company: Pastorini offers high-quality toys made from natural, sustainable materials. You will therefore look in vain for war toys, consoles and games in the stores on Zurich's Weinplatz and in Schossacher in Dübendorf. Toys from Pastorini bring imagination into play and encourage children to think and act independently.
The agency has created three different motifs. They show the toys - rabbit, castle and digger - not as a finished product, but as they are created. Artfully carved, they grow out of a tree stump.
Responsible at Pastorini toys: Christa Pastorini, Felix Schumacher (owner). Responsible at Lesch+Frei Zurich: Natasha La Marca (AD), Irene Stutz (consulting), Barbara Meier, Désirée Guzzo, (polygraphy).
