Lesch + Frei fights for Zurich Zoo against the streetcar extension
On November 30, Zurich voters will decide on the tram extension to the zoo. The Zurich Zoo opposes this proposal for various reasons. The Zurich-based agency Lesch + Frei has created an ad campaign inspired by the animal kingdom.
On November 30, Zurich voters will decide on the streetcar extension to the zoo. Zurich Zoo is against this proposal for various reasons. The Zurich agency Lesch + Frei has created a motif for the referendum campaign. In the image of the rabbit with the impractically elongated ears, it writes: "There are things that are better not extended. No to the streetcar extension".
Responsible at Zurich Zoo: Markus Rege (Head of Marketing and Education). Responsible at Lesch + Frei: Thomas Lüber (CD, text), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier and Désirée Guzzo (polygraphy), Mariano Lo Presti (illustration/image editing).
Responsible at Zurich Zoo: Markus Rege (Head of Marketing and Education). Responsible at Lesch + Frei: Thomas Lüber (CD, text), Matthias Kadlubsky (AD), Susanne Fürst (consulting), Barbara Meier and Désirée Guzzo (polygraphy), Mariano Lo Presti (illustration/image editing).
