Leone Ming: New umbrella brand strategy developed for Ospelt
With the grand opening of its new business premises in downtown Schaan, Ospelt—a fifth-generation family-run business—has introduced a new umbrella brand strategy. As part of a relaunch, the agency Leone Ming Est. developed a new corporate design.
According to the agency's press release, Ospelt intends to use the new umbrella brand to better focus on the needs of its customers and make it easier for them to find their way around the company's various offerings. On the other hand, it will concentrate forces, improve the impact of communication and greatly reduce the need for coordination. This increases the chances of being better perceived in a competitive market and also saves costs.
From slogan development to logo design, packaging design, vehicle lettering, website, clothing, printed matter and the advertising and poster campaign, Ospelt AG was supported and advised by the agency Leone Ming Est.
Responsible at Ospelt AG: Albert & Philipp Ospelt. Responsible at Leone Ming Est..: Christine Böhmwalder (design), Leone Ming (conception, consulting), Nicole Herb (graphics), Andreas Schenkel (graphics), Kathrin Konzett (project management, media), Melanie Frommelt (production).
From slogan development to logo design, packaging design, vehicle lettering, website, clothing, printed matter and the advertising and poster campaign, Ospelt AG was supported and advised by the agency Leone Ming Est.
Responsible at Ospelt AG: Albert & Philipp Ospelt. Responsible at Leone Ming Est..: Christine Böhmwalder (design), Leone Ming (conception, consulting), Nicole Herb (graphics), Andreas Schenkel (graphics), Kathrin Konzett (project management, media), Melanie Frommelt (production).
