Leo Burnett: Woz is actually against 1:12
Leo Burnett Switzerland has created an ad for the latest issue of the Woz and reveals that the left-wing newspaper is actually opposed to the 1:12 initiative.
The Juso's 1:12 initiative is currently being hotly debated in all political camps, and next weekend Swiss voters will be able to decide on the proposal. Although the weekly Woz is known as a left-wing newspaper, it surprises us with an unexpected statement: Woz is actually against the 1:12 initiative. There is a good reason for this. For more than thirty years, the Woz has gone far beyond the wage ratio of 1:12 as the maximum wage gap within a company: namely, there is wage equality, i.e. 1:1. Whether man or woman, whether ad salesperson or editorial manager, whether twenty years in the company or six weeks: At Woz, everyone earns the same amount. Woz editor Kaspar Surber himself proves that this works quite well and lets some comrades have their say in a detailed article in the current Woz. Of course, in the end it is a plea for the 1:12 initiative. You have to start somewhere...
Responsible at the weekly newspaper: the collective of the Woz. Responsible at Leo Burnett Switzerland: Simon Smit, Niels Schäfer (creation), Johannes Raggio, Peter Brönnimann (ECD), Nino Zuberbühler (consulting).
