Leo Burnett: Turnaround rates also in Germany
Leo Burnett’s Swiss Life taglines are also a successful Swiss export: The campaign was launched in Austria and the Czech Republic several months ago. Now it is being rolled out from Switzerland to Germany as well.
The campaign for Swiss Life Germany, which was launched in early March, uses posters in Munich, Hanover, Berlin, Cologne, Hamburg, Frankfurt am Main, Leipzig, Paderborn, Stuttgart and Bremen as well as print and online media such as Stern, Handelsblatt, Welt and FAZ. The Wendesatz campaign was the most awarded poster campaign in the world in 2013 (Werbewoche.ch reported).
Responsible at Swiss Life: Andreas Fischer (Director Corporate Communications, Swiss Life Germany); Irene Fischbach (Head Marketing & Communications, Swiss Life Market Unit International). Responsible at Leo Burnett Switzerland: Rolf Zimmermann (overall responsibility); Dominik Mätzener (consulting); Peter Brönnimann (creative direction); Reto Clement (art direction).
