Leo Burnett: Christmas serenade, with a difference
The Swiss Federation of the Deaf drew attention to itself with a special Christmas campaign. The idea for “Silent Night” came from Leo Burnett Switzerland.
Advent is also the time when you can find small and large choirs all over the city. Everyone sings Christmas carols. Even the choir of the Swiss Federation of the Deaf, simply in its own way. And it's not just the people on the street who have been able to see exactly how, but can now also be seen online as a movie. On December 17, even familiar faces such as Ursus and Nadeschkin joined the choir and took part - in sign language, of course.
Responsible at SGB/FSS: Roland Wagner (Head of Communications), Tom Hofer (Head of Fundraising), Brigitte Daiss-Klang (Choir Director). Responsible at Leo Burnett Switzerland: Roland Buob, Pablo Schencke, Johannes Raggio, Peter Brönnimann (creation), Michael Gassler (consulting), Plan B Film (production), Chris Niemeyer (director).
