Leo Burnett: Teleclub celebrates diversity

The pioneer and number one in the Swiss pay TV market offers a wide variety of program content: from 5,000 exclusive live sporting events a year, 360 TV news items and countless top series to a selection of over 11,000 feature films on demand. Only one thing is always the same: there are no commercial breaks. Leo Burnett Switzerland has condensed the unlimited television options into a new brand claim: "Everyone watches differently." Watch TV when, where, how and as often as you like, so that every viewer experiences the brand in their own way.

When developing the campaign, the aim was to overcome the typical dominance of film trailers for the category, as these hardly have any differentiation potential in times of numerous sequels. A reduced, strong look with typographic and illustrative elements now forms the framework for the communication, but still leaves room for the embedding of film material where it makes sense.

The campaign has been launched with a variety of moving image and display formats, but is also present in print titles.

Responsible at Teleclub: Tom Markwalder (Chief Marketing Officer), Sabrina Wettstein (Marketing), Esther Widmer (Marketing), Mario Frick (Marketing & Sales), Roman Keller (Online Marketing Manager), Nancy Klabunde (Head of Graphics). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Martin Arnold, Bastian Otter (Text), Christoff Strukamp (Art Direction), Michael Gassler, Ramon Alder (Consulting), Suzana Kovacevic, Erasmo Palomba (Art Buying). Film production: Boutiq, Sebastian Harms (director), Erwin Bijlsma (animator); Recording studio: Jingle Jungle. Media agency: Konnex agency for media communication. Online agency: Cubera Solutions