Leo Burnett Switzerland launches E-Shop Livetest
To get more people in touch with its online shopping services, Swiss Post sent out an e-mailing: e-shop operators were offered the chance to have their e-shop tested by four target groups and watch live via webcam.
For the detailed conception and production of the innovative live dialog campaign, lead agency Leo Burnett Switzerland brought on board support from Notch Interactive, Faro TV and Swisscom. Immediately after the live test, an e-commerce expert from Swiss Post took over to discuss the results with the operators and identify practical opportunities for improvement. For example, with the integration of postal services such as evening and Saturday delivery, the pick@home returns service, PickPost, the My Post 24 vending machine or the new Login Post Connector.
Responsible at Post Logistics: Christian Suter (Project Manager Marketing Communications), Martin Gonzenbach (Head of Marketing Communications), Ruth Mathias (Head of Communications). Responsible at Leo Burnett Switzerland: Christian Bircher (CD), Bastian Otter (text), Ilija Gautschi (AD), Axel Eckstein (ECD), Fernando Gort, Michael Gassler, Dominic Siegrist (consulting), Erasmo Palomba (agency producer). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Jeff Gerber (executive creative director), Marco Klein (art director), Marcel Vogt, Alain Gantner (consulting) Thomas Gschwendener, Katrin Ulmer (producing), Tobias Fuhlroth (technical director). Responsible at Faro TV: Philippa von Wittgenstein (Producer), Miriam Martino (Direction & Casting). Responsible at Swisscom: Tobias Adler (Marketing Communication Business), Jan Brune (Project Manager Digital Media). Photography: Tobias Stahel.
