Leo Burnett: Around the world with the sun
Betrand Piccard's Solar Impulse airplane receives an additional communications boost from ABB and Leo Burnett Switzerland.
At the end of February, Bertrand Piccard sets off on board the Solar Impulse II for the first round-the-world flight using nothing but solar power. The fact that this flight can take place at all is also thanks to the sustained support of ABB. The collaboration sets an example of how visionary research can push boundaries. And shows what is ecologically possible in the near future.
Leo Burnett Switzerland developed measures around ABB's commitment to strengthen its global image presence. The main motif has been on display at selected airports from Abu Dhabi to Tokyo and Zurich since the beginning of the year. Other channels include leading international business publications and events. The campaign was launched at the Wef in Davos.
Responsible at ABB: Michael Pietig (Head of Branding and Advertising), Svetlana Hristozova (Communication Manager). Responsible at Leo Burnett Switzerland: Ilija Gautschi, Bastian Otter, Christian Bircher (creation), Axel Eckstein (ECD), Isabelle Meier, Dominic Siegrist (consulting).
