Leo Burnett: Annual report as cheese paper
Emmentaler Switzerland has commissioned Leo Burnett to create its annual report for fiscal year 2014.
The information carrier is something that is inseparably linked with Emmentaler Switzerland: a cheese paper. For the 98.5 x 66 cm sheet, all reports and company figures were interpreted illustratively. The renowned Swiss illustrator Philipp Dornbierer imaginatively depicted the various characteristics of the Emmentaler brand: The company's organizational chart takes the form of a traditional Emmentaler house, a large cheese vat provides information on the marketing media mix, and an iconic cheese ship symbolizes Emmentaler Switzerland as the flagship of Swiss cheeses.
As is usual with cheese paper, the annual report is printed on one side and with few colors. And so that not only the eye "eats", the paper also serves as packaging for a shrink-wrapped piece of Emmentaler AOP. In this form, the package was distributed among the members at the General Meeting and sent by mail to the trading partners.
Responsible at Emmentaler Switzerland: Regina Miesch (Secretariat/Marketing). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Johannes Dörig (AD), Martin Arnold (text), Elodie Caucigh, Ivana Giannakis, Dominik Mätzener (consulting), Erasmo Palomba (art buying). Responsible at Yehteh.ch: Philipp Dornbierer (illustration).
