Leo Burnett leads the eye by the nose

Many electronics manufacturers have long claimed that the picture quality of their products can compete with reality. Market leader Samsung finally provides the proof for the launch of its new premium TV series with Quantum Dot technology. The evidence is as simple as it is astounding: what at first glance looks like the view from a luxury apartment, proves at second glance to be a spectacular demonstration of the next quantum leap in display technology. The innovative product demo can currently be seen as a web spot on numerous online channels, in video banners and as a meteotrailer on SRG stations.

Responsible at Samsung: Allan Haverman (Marcom Specialist), Anja Olsson (Head of Marcom). Responsible at Leo Burnett Switzerland: Axel Eckstein (ECD), Bastian Otter (text), Ilija Gautschi (art direction), Annika Seidel, Milos Stokic (consulting), Erasmo Palomba (FFF), Onfilm (production), Roman Peritz (direction), Michael Saxer (DoP), Peter Scherz (set construction and miniatures), Milos May (post-production), Jingle Jungle (audio), Station (online).