Leo Burnett: Holidays for those who stayed at home
An online promotion for Sihlcity created by Leo Burnett turns shopping into a vacation paradise.
It's summer and Facebook and the like are once again bragging non-stop about vacation photos. Hard for all those who can only admire the sunshine through the office window. But don't despair: Sihlcity is giving those who stayed at home the chance to go on vacation after all - to the beautiful Sihl. With "Holidays for people who stayed at home", there are four day trips through Sihlcity to be won every week in August, including vouchers for stores, wellness, cinema and many culinary delights. From various programs, you can choose the trip that suits you best - whether you're traveling alone, as a couple, with friends or with your family. And with a bit of luck, you'll soon be one of those who greet you from your vacation - per Message in a bottlewhich floats in a virtual Sihl towards its recipients.
Responsible at Sihlcity: Mara Bonorand, Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist). Responsible at Leo Burnett Switzerland: Vanessa Mermoud, Cla Campell, Anna Leudolph (creation), Pablo Schencke, David Fischer (CD), Martin Stulz (ECD), Isabelle Meier, Christoph Schwarz (consulting); Erasmo Palomba (art buying); programming: Update; illustrations: Tim Bradford.
