Leo Burnett brings UBS clients closer to winter
UBS, in collaboration with Switzerland Tourism, has created a brochure that provides an overview for all winter enthusiasts. Leo Burnett was commissioned to develop a campaign for it.
To mark the 150th anniversary of Swiss winter tourism, 150 experiences have been selected and presented in the brochure. In addition, UBS customers can enjoy 35 SBB Rail-Away combined offers with a 30 percent discount this winter. The corresponding vouchers are enclosed with the "Winterfreuden" campaign booklet, where all the offers are also described in detail. Both the brochure and the "Winterfreuden" campaign booklet are available at all UBS branches in Switzerland.
Sebi and Paul as winter ambassadors
Leo Burnett Switzerland was once again able to count on celebrity help for the campaign: Sebi and Paul, the two popular mountain climbers from the Switzerland Tourism commercials, show the advantages of the two booklets. In a TV commercial including a reminder, on two print motifs and in matching POS measures. The advertising material will be in use from November 24, 2014.
//www.youtube.com/watch?v=nhpXcOQdh8g
//www.youtube.com/watch?v=BNn67hPdazo
Responsible at UBS: Daniel Fischer (Head of Marketing Switzerland), Daniela Ciotto (Head Swiss Marketing Initiatives), Carla Cattomio (Project Manager Swiss Marketing Initiatives), Daniel Hünebeck (Head Client Dialogue Marketing), Mirela Jusic (Digital Campaign Manager). Responsible at Leo Burnett Switzerland: Rolf Zimmermann (Strategy), Simon Staub (CD), Martin Arnold (Text), Reto Clement and Johannes Dörig (AD), Tobias Schoen (Consulting), Suzana Kovacevic (Art Buying/FFF). Responsible at Condor: Alessandra Angiuli (film production), Thomas Dirnhofer (director & camera), Christian Meyer (music), JingleJungle (sound); Stephan Schacher (photography).
