Leo Burnett: Alpine elevator to Sihlcity

The world premiere of the new "Heidi" film took place at the Arena Cinemas in Sihlcity. To whet the appetite for the film, not only the two-legged but also the four-legged stars of the remake caused a stir before the screening.

Editorial - December 7, 2015

With his herd of goats, Geissenpeter actor Quirin Agrippi marched from Enge station to Sihlcity. Accompanied by 20 Minuten and other media representatives as well as numerous shining children's eyes, the herd marched for once not through steep mountain slopes and rocky heaps, but over crosswalks and past streetcar stops. In addition to Quirin Agrippi and Heidi actress Anuk Steffen, the goats were also idolized by visitors to Sihlcity and made a popular subject for photos and petting.

Today we had the pleasure of welcoming some animal film stars: The Geissen from the new Heidi movie came to Sihlcity just in time for the world premiere.

Posted by Sihlcity on Saturday, November 28, 2015

Responsible at Sihlcity: Corine Maissen (Head of Marketing), Corinne Wiederkehr (Marketing Specialist). Responsible at Walt Disney (distributor): Johnny Forrer (Theatrical Marketing Manager), Marco Schärer (Press Officer). Responsible at Zodiac Pictures: Lukas Hobi. Responsible at Ferris Bühler Communications: Ennie Bertelli. Video: Justin Stoneham and Roman Hotel. Responsible at Leo Burnett Switzerland: Lukas Tauss, Cla Campell (Creation), David Fischer (CD), Martin Stulz (ECD), Christoph Schwarz, Ingrid Zumkehr (Consulting), Erasmo Palomba (Art Buying)

Leo Burnett: Alpine elevator to Sihlcity

The world premiere of the new "Heidi" film took place at the Arena Cinemas in Sihlcity. To whet the appetite for the film, not only the two-legged but also the four-legged stars of the remake caused a stir before the screening.

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