Slight decline in advertisements in September
Press: In September, the Swiss daily press recorded 2.4% less advertising volume than a year earlier. However, the number of issues was also down by 2.98%.
Press The Swiss daily press recorded 2.4% less advertising volume in September than a year earlier. However, the number of issues was also down by 2.98%. In the first three quarters, the daily press lost 5.1% in advertising volume. The regional weekly press increased by 2.2%, while the Sunday newspapers lost 1.6%. The business press finally felt a tailwind: in German-speaking Switzerland, it increased by 18.6% with 15.8% more issues. The daily press achieved an increase of 5.3% in job advertisements, while the Sunday press even saw an increase of 10.0%. The advertising volume in the general press fell by 3.3%. The Swiss-German illustrated magazines (-9.3%) and the program press (-17.8%) were hit hard. Women's magazines increased by 5.9TP3T.
