Lean content marketing

BOOK TIP In the book "Lean Content Marketing", authors Sascha Tobias von Hirschfeld and Tanja Josche explain how you can win and retain customers with content, how content marketing works and how it is implemented.Running your own blog, writing a white paper or producing videos for YouTube - if you want to make a name for yourself with content, you've come to the right place. The authors explain in great detail what content marketing is, how it works and how it is implemented. This includes the requirements in the company, the available channels, the texts themselves, the timing and much more - in short, this is a guide that readers can easily follow and use to put their content marketing ideas into practice. Even those who don't deal with likes, traffic and followers on a daily basis should quickly find their way around the material. However, the many typical marketing anglicisms are annoying, and repetitions unnecessarily bloat the text. getAbstract nevertheless recommends this book to anyone who wants to know about content marketing.getAbstract rating: 7Feasibility: 9Degree of innovation: 6Style: 7

Publisher: CreateSpaceYear of Publication: 2015Pages: 243ISBN: 9781502558404