"Experience emotions" is the Euro 2008 slogan

500 days before the opening match on June 7, 2008 in Basel, UEFA presented the official slogan for Euro 2008 on Wednesday. Uefa Director General Lars-Christer Olsson believes that this slogan sums up everything that the tournament represents. In an address to all those involved, he said: "A slogan that sums up what the UEFA European Championship 2008 can offer: emotions of all kinds, joy or disappointment, relaxation or excitement right up to the final whistle." More than one million spectators are expected to attend the 31 matches in the stadiums, with a cumulative television audience of eight billion. Before then, twelve qualifying match days will be held to determine the 14 nations that will be in the draw for the final round on December 2, 2007, alongside the two host countries Switzerland and Austria. Tickets go on sale on March 1.