Lammoth does frontline work for million-dollar lottery ticket

 On November 7, the Intercantonal National Lottery Swisslos will once again be putting its million-dollar ticket into circulation. The top prize is CHF 5 million, with prizes totaling over CHF 32 million up for grabs. The grand finale with the final draw will take place as part of the "Swiss Award - Die Millionen Gala" program on January 12 on SF 1. The lottery game for millions will once again be advertised this year with TV commercials, POS posters and lots of PR in Blick, Sonntagsblick and on Swiss television. Swisslos is working with the St. Gallen agency Lammoth Mailkonzept for direct marketing for the sixth time. The campaign will start in October with mailings, inserts and insert ads.