Swiss Cancer League relies on La Stratégiste

La Stratégiste, led by Regula Bührer Fecker, will provide the organization with communications support with immediate effect. The national campaign will be rolled out visibly from February 2026 and beyond. The focus is on increasing the visibility of the Cancer League and an emotional appeal with a view to fundraising.

Mirjam Lämmle, CEO of the Swiss Cancer League, says: "Our work starts with people - with their story, their feelings and their needs. Together with La Stratégiste, we want to create a campaign that touches people and leaves no one alone with cancer. I am looking forward to what we can achieve together."