La Folie surprises passers-by for Lidl Switzerland
To launch Lidl Switzerland’s new Deluxe line, the event agency La Folie Erlebniskultur came up with something special.
After all, who would expect the snack from the vending machine to be personally refined and served by TV chef and restaurateur René Schudel? Unsuspecting passers-by at Zurich's main train station enjoyed such a deluxe moment. In addition to the concept, La Folie was also responsible for the organization and implementation.
Client: Lidl Switzerland. Responsible at La Folie: Evelyn Vonesch, Tim Schlichting. Film production: Manifesto Films, Charlotte Hottinger (Producer), Tabea Bühlmann (Realisation).
