La Folie: Entertainment becomes experience culture
Since May 3, 2011 the rebranding is official and La Folie Entertainment became La Folie Erlebniskultur. In addition to the name, a new logo was created and the new website was launched.
The claim and the appearance have been adapted to the orientation of the live-marketing agency, it says in a statement. In the new logo, the very youthful-looking jester's cap, which was previously the trademark of La Folie, has been replaced by a more discreet star. The short name "La Folie" has been retained to emphasize the agency's creativity together with the fresh-looking magenta. The font used and the discreet earth tone are also intended to manifest the down-to-earth nature of the agency and stand for clarity, strength and timeless modernity. The integrated claim "Experience culture" expresses how the agency interprets the topic of live marketing, it continues. There is not only to be a red thread running through the individual events, but a "magenta thread" through all live-marketing activities.
The new brand identity was presented to customers for the first time during a two-day office vernissage and was met with exclusively positive feedback, according to the press release.
New logo:
Old logo:
