Küttel Laubacher presents AZ Medien marketplace
AZ Medien's marketplace is intended to offer all companies in the Mittelland region a platform for presenting themselves simply, free of charge, and to the public on a local Internet marketplace. In order to have as many company owners as possible present on the platform as quickly as possible, the Küttel Laubacher advertising agency set up a multimedia campaign for AZ Medien.
With a mailing featuring a disembodied person, recipients are invited to complete their profile and thus enhance their presence on A-z.ch. The message "Give your company a face" is supported by an augmented reality application that can be accessed directly via the URL printed on the mailing. If the mailing is held up to the webcam, the figure depicted comes to life and demonstrates the value of presenting and positioning one's own company correctly on A-z.ch.
In addition to the interactive mailing, the new online offering of the Aargauer Medienhaus is also advertised in ads, on online banners and in a commercial.
Responsible at AZ Medien: Roger Knabenhans, Fatima Gmati. Responsible at Küttel Laubacher Werbeagentur: Nicole Laubacher, André Laubacher. Raphaël Surber. Video shoot: Maybaum Film. Augmented Reality Application: Notch Interactive.
