Küttel Laubacher designs pavilion for Volvo
At the 19th Trucker and Country Festival in Interlaken, Volvo Trucks Switzerland was also one of many exhibitors. Küttel Laubacher designed a pavilion made of pallets for it.
3,200 Europe pallets, 14,000 bolts, 300 hours of manpower - that's the Volvo Trucks pavilion. The pavilion is a good seven meters high and 27 meters wide. The idea came from the advertisers of Küttel Laubacher. Throughout the year, the truckers transport pallet around the globe. "So it was obvious that we used pallet for the pavilion as a reference to the trucker scene," says Daniel Küttel, co-founder of the agency.
