Curves to touch

Posters Since April 19, SBB's intercity trains have been emblazoned with a huge red and enticing sneaker relief: the three-dimensional RailPoster from Navyboot marks the dawn of a new F12 era. Wigra Media Tools, which is also responsible for the development of the poster frames, manages the moving advertising spaces. The Zurich-based company is also considering other special designs, such as posters with holographic effects. It remains to be seen how the tangible advertising will be received by passengers. While the RailPosters have so far been spared from acts of vandalism, the curvy Navyboot posters may suffer a similar fate to numerous H&M posters before them: they end up above the bed of an enraptured fan.