Kunsthaus Zürich: Magazine redesign with Crafft
With its expansion project, the Kunsthaus Zürich is building momentum for the future, and the same is true for its magazine. The Crafft agency has therefore been commissioned to completely redesign the periodical. New content is also part of the redesign.
The Kunsthaus conducted a survey among members of the Zürcher Kunstgesellschaft to determine the needs of its readers. The magazine character is reinforced by the generous use of images, lots of white space and new fonts.
Crafft has already designed and implemented various works for the Kunsthaus Zürich, such as the corporate website, the annual program and, since 2003, exhibition posters. We can now look forward to the first issue of the new Kunsthaus magazine in the first quarter of 2010, which will continue to be published four times a year with a print run of around 18,000 copies. Members of the Kunstgesellschaft receive it free of charge, non-members can purchase it in the Kunsthaus store.
Crafft has already designed and implemented various works for the Kunsthaus Zürich, such as the corporate website, the annual program and, since 2003, exhibition posters. We can now look forward to the first issue of the new Kunsthaus magazine in the first quarter of 2010, which will continue to be published four times a year with a print run of around 18,000 copies. Members of the Kunstgesellschaft receive it free of charge, non-members can purchase it in the Kunsthaus store.
