Customers accept screen advertising

Adscreens Advertising on plasma screens at the point of sale is widely accepted by customers, according to a study conducted by marketer IP Multimedia (IPM) on its "adScreen" service at the Tamoil petrol station chain, Manor supermarkets and Swisscom stores. Tamoil customers noticed the screens the most. Only 7 percent were unable to remember the screens, despite aided questioning. At Manor, the screens were ignored by 41 percent and at Swisscom by 60 percent. The picture is reversed when it comes to recall. 64 percent of people who saw the screens in Swisscom stores remembered the advertising spontaneously. At Tamoil, 33.8 percent remembered. There is no corresponding figure for Manor.