KSP: Carrier bag as annual report
After KSP developed the «Human Rights Organic Cotton» platform for the Biore Foundation, the annual report has highlighted one human right each year in recent years. In 2014, the «Right to Education» was featured; in the 2015 report, it is the «Right to Ecology.».
To give the topic a playful but also useful aspect, the idea of a tote bag as a medium for the annual report was born. The bag, made of organic cotton of course, was made and printed in Tanzania by Biore producers. The bag is shipped inside out, as the inside pages are printed with the 2015 Annual Report. After reading it, you can turn the bag right side out and use it as a decorative accessory. Either very basic with the unprinted side to the front or you walk the giraffe, which thematically fits the production country Tanzania.
Along the entire production chain, the five Biore values determine the working methods of all partners: organic cotton, fair production, ecological and skin-friendly, CO2-neutral, traceable back to the cultivation. Like all products produced by Biore, such as Coop Naturaline, the carrier bag can be traced back to all producers via a sewn-in traceability number. A detailed report is available on the Foundation website to find.
Responsible at Biore Foundation: Christa Suter (CEO); Salome Tscheulin, Martina Amsler (Marketing & Corporate Communication). Responsible at KSP Krieg Schlupp Partner: Benny Goldstein (creative director); Lea Baldinger (art director); Selina Russian, Florian Kech, Michelle Mancina, (graphics); Daniel Zehnder (text); Marc Gooch, Céline Stadelmann (consulting); Uwe Schlupp (overall responsibility).
