KSP for Naturaline 2015: organic & fair
To mark Naturaline’s 20th anniversary, KSP has created a new visual identity that brings the positive lifestyle to life through fresh new photos by Astrid Grosser, thereby bringing Naturaline’s current tagline to life: For pure joy of life.
Thanks to Naturaline, Coop is the world's largest supplier of organically and fairly produced cotton textiles. Naturaline stands for 100% fair production, 100% organic cotton, 100% transparency and 100 percent CO2 neutrality. Naturaline thus offers clothes with which women, men and children can look good and feel good. The range also includes textiles for the bathroom, bed and kitchen. As well as a Natural Cosmetics line. KSP's campaign runs in print, at POS and with brochures.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising Coop); Ursula Künzle (Head of Advertising Coop City); Christof Braun (Project Management Coop); Sonja Hunziker (Project Management Coop City); Karin Heliopoulos (Head of Media). Responsible at KSP: Uwe Schlupp, Anita Kummer (creative direction); Virginia Waldburger (graphics); Flavia Meyer (consulting management); Jacqueline Lima (consulting); Manuela Pasanen (DTP); Astrid Grosser (photography).
