KSP for Myclimate: Going far with little money
The KSP agency created an airport poster campaign for climate-neutral flying for Myclimate Germany.
The aim: to win over air travelers for climate-neutral flying and show that CO2 compensation doesn't cost the earth. The posters, with the look of airline ads, entice travelers with incredibly cheap deals on popular city flights. In fact, the small prices are the modest cost of CO2 offsetting the offered flight. Via QR code, the interested passenger lands directly on the mobile microsite of Myclimate, calculates the offset amount for his flight and offsets directly with Paypal.
Responsible at Myclimate: Stefan Baumeister (Managing Director myclimate Germany), René Estermann (Managing Director), Kathrin Dellantonio (Division Manager Marketing & Sales), Andrea Altorfer (Deputy Division Manager Sales & Marketing), Kai Landwehr (Project Manager Marketing). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (creative direction); Beat Egger (text); Benny Goldstein (art direction); Kevin Zysset, Paco Alborghetti (graphics); Flavia Salvisberg, Rahel Zumbühl (consulting).
