KSP for Coop to go: Gipfeli seeks Schoggi
On August 19, the first «Coop to go» store opened at the Stadelhofen train station in Zurich. During the opening phase, a promotional campaign developed by KSP was carried out at the Stadelhofen train station.
Flyers were handed out to passers-by on which they had to look for the second half of the product pictured. If they had a croissant on the flyer, for example, they had to find the person with the chocolate flyer. If the search was successful, both could hand in their flyer together in the "Coop to go" and received a free Schoggi croissant or, depending on the subject, one of the other products depicted. A total of twelve different flyers were put into circulation.
The aim of the promotion was to draw the attention of passers-by to the newly opened "Coop to go" and its fresh assortment. A goal that was easily achieved. Many "couples" found each other and visited the store together to pick up their snack or refreshment. "Coop to go" was on everyone's lips.
Responsible at Coop: Roger Vogt (Head of AER NWZZ); Petra Thomann (Head of Advertising). Responsible at KSP Krieg Schlupp Partner: Flo Wacker (overall responsibility); Benny Goldstein (creative direction); Lea Baldinger, Virginia Waldburger (graphics); Daniel Zehnder (text); Flavia Meyer (consulting management); Marc Gooch (consulting); Manuela Pasanen (DTP); Giacomo Wyss (image editing); Martin Graf (photo).
