KSP for Coop: New appearance for Prix Garantie
For Coop's most affordable product line, KSP has launched a campaign that combines the packaging design created by the Glanzmann Schöne Design agency with witty headlines.
Naturally, the focus is on the low price. The brand credo is that all Prix Garantie products are always at least as inexpensive as the low-price lines of the competition. The posters and advertisements are now in use throughout Switzerland. POS materials were also created in the same style for all Coop stores.
Responsible at Coop: Thomas Schwetje (Head of Marketing/Services); Sacha Zuberbühler (Head of Advertising); Catherine Gritti (Project Manager Advertising); Karin Heliopoulos (Head of Media); Judith Imhof (Head of Packaging Design); Kelly Hupfer (Project Manager Packaging Design). Responsible at KSP: Uwe Schlupp (creative direction); Sebastian Krayer (art direction); Lea Baldinger (graphics); Christian Stüdi (text/concept); Flavia Meyer (consulting management); Eveline Mathis (consulting); Manuela Julier (DTP). Responsible at TW Media: Stephan Küng (Media Relations). Responsible for packaging design at Glanzmann Schöne Design: Cornelia Glanzmann + Markus Schöne (creation).
