KSP for Biore: Annual report with a fashionable look
Since 1997, Biore has been investing in improving the living conditions of farming families in India and Tanzania. KSP has produced a special annual report for the foundation.
The focus of its commitment is on the cultivation of organic cotton as a sustainable basis for life and the safeguarding of human rights. At the same time, the foundation communicates the abuses in textile production in countries of the South and tries to encourage people to buy fashion consciously. For fashion from natural cultivation that is produced without workers being exploited. Or: For fashion from natural cultivation, produced under fair working conditions.
In keeping with this, KSP has designed this year's annual report in the form of a special fashion designer folder. With fashion-typical illustrations that refer to the five elementary human rights that Biore is committed to and communicates under the motto "Human Rights Organic Cotton": the right to ecological diversity, the right to education, the right to economic and ecological development, the right to health and the right to work and fair wages. This is why the fashion illustrations do not show models, but small farmers in their fields. The text of the annual report is also set off in handwriting, similar to designer sketches. The overall look is complemented by the fact that all the pages are not bound, but lie loose in a folder - as is customary in the fashion world.
Responsible at Biore: Jürg Peritz (President of the Foundation); Christa Suter (Managing Director). Responsible at KSP: Benny Goldstein, Uwe Schlupp (Creative Direction); Kevin Zysset (Art Direction); Christian Stüdi (Text); Flavia Meyer (Consulting Management); Eveline Mathis (Consulting); Manuela Pasanen (DTP); Kornel Stadler (Illustrations and Handwriting).
