KSP for Amag: VW Tiguan in six 360-degree videos
The new Tiguan is VW's biggest launch of the year. Under the motto "Access all Areas," the launch campaign shows how the Tiguan opens up new possibilities with a wealth of features and connectivity.
As part of the comprehensive campaign, KSP has developed a major online competition. With a series of six 360-degree videos in which "Access all Areas" with the features of the new Tiguan can be experienced throughout Switzerland. Whoever recognizes at the end of each 360-degree video at which location the new Tiguan stops can win a brand new VW Tiguan Comfortline 2.0 TSI 4Motion and other episode prizes.
https://www.youtube.com/watch?v=5a1remgLzho
https://www.youtube.com/watch?v=PbHJhNYcfSA
Basis is the campaign website Access-all-areas.ch. In addition to the 360-degree episodes, a TV spot will run, accompanied by full-width print subjects, megaposters and dealer communications.
The campaign got off to a successful start even before the official launch of the new Tiguan with exclusive advance test drives. In keeping with the motto "Access all Areas," the Tiguan could be tested at unusual locations by appointment. The 500 or so limited places were booked up within a very short time.
You can watch the 360° videos on your desktop computer or smartphone. Important: To watch the video in 360° mode, the browser (Internet Explorer, Firefox, Chrome, Opera) or your YouTube app must be up to date. On the PC, you can watch the video in the YouTube player and change the viewing angle with the mouse: hold down the left mouse button and move it around in the video. On the smartphone you can watch the video in the YouTube app. If you move the phone, the viewing angle changes.
Responsible at Amag Switzerland: Sandra Grau (Head of Marketing VW PW, authorized signatory); Nathalie Mösch (Head of Marketing Communication VW PW, authorized signatory); Sonja Spaccarotella (Advertising Specialist VW PW). Responsible at KSP: Sascha Borsai (creative direction); Dominic Wirz, Daniel Zehnder, Fabrizio Bonifazi (text); Lea Baldinger, Michelle Mancina, Florian Kech (graphics); Giacomo Wyss (image editing); Nadine Rickenbacher (DTP); Franziska Saxer (consulting management) ; Nina Stebler, Michael Vogel (consulting); Rocket Film (film production); Leonardo Sanfilippo (producer); Benjamin Weiss (director); Claudio Sulser (camera). Responsible at Mediacom: Ingo Sautter (Consulting Management); Annunziata Passarello (Digital Strategy).
