KSB promotes Baz election subscription
The KSB agency has further developed a motif for the *Basler Zeitung* that is well known throughout Switzerland: the raised index finger, which draws attention to upcoming elections and referendums.
Read first, then talk. The slogan of the Basler Zeitung is of great value for the formation of political opinion, as KSB writes in a press release. Because only those who are well informed know their own interests and vote for the right representatives. That's why Baz has expanded its political coverage around the upcoming National Council and Council of States elections in Switzerland. New readers can enjoy a special election subscription with everything voters need to know.
The motif can be seen as a poster and advertisement throughout northwestern Switzerland.
Responsible at Basler Zeitung: Paul Herzog (Head of Publishing), Nicole Scheidegger (Head of Communications). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (CD), Samuel Knaus (text/concept), Jowita Jaskiewicz (AD), Christoph Bürge (consulting management), Andrea Walker (consulting).
