KSB/SJ chases away nightmares with children's songs for Finetra
The KSB/SJ agency has created three radio spots for the specialty bedding store Finetra, designed to highlight the benefits of the company’s beds, mattresses, and bedding sets. The spots take listeners on an emotional roller coaster.
The agency KSB/SJ has created three radio spots for the bed specialist Finetra, which are intended to get to the heart of the benefits of the company's beds, mattresses and bed sets. The spots send the listener into a rollercoaster of emotions: the ominous music at the beginning, which evokes classic horror images, gradually turns into a nursery rhyme - and in the end it was all just a bad dream. The comfort of the beds is also emphasized with the cover "Even nightmares find peace there".
Responsible at Finetra: Besim Bulica (owner and managing director). Responsible at KSB/SJ: Andreas Mädler (creative direction), Andy Lusti (text), Marlon Perini (graphics), Marco Serratore (consulting management), Astrid Krauss (consulting), Selmi-Tonstudio (production), Chris Grunder, Renzo Selmi (recording management).
