KSB/SJ creates new subjects for Coop
KSB/SJ has designed four new subjects for a Coop poster campaign. The motifs are all based on the same slogan "For me and you" and will be displayed throughout Switzerland.
KSB/SJ has designed four new subjects for a Coop poster campaign. The motifs are all based on the same slogan "For me and you" and will be displayed throughout Switzerland.
Since the launch of the "For me and you" poster campaign at the beginning of 2006, Coop has launched two to three new subjects for this advertising platform every year. Each spring and fall, several such motifs appear in a national poster campaign. According to the agency, the campaign is intended to make people smile.
The new subjects will be hanging on billboards from mid-October. Many of these motifs are also ordered in each case for the living room walls at home, according to a KSB/SJ press release.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Stefan Schwär (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Director), Mario Moosbrugger (Art Director), Mareike Jansen (Graphics), Marion Lim (Text), Dany Kielholz (Consulting Management), Rahel Isler, Nathalie Pasternak (Consulting), Nadia Bachmann, Adriana Stepanov (DTP). Photography: Andrea Vedovo, Sonja Schäfer, Image editing: Felix Schregenberger, Litho: Detail AG, Media: Coop Media (Karin Heliopoulos), and Initiative Media Western AG.
Since the launch of the "For me and you" poster campaign at the beginning of 2006, Coop has launched two to three new subjects for this advertising platform every year. Each spring and fall, several such motifs appear in a national poster campaign. According to the agency, the campaign is intended to make people smile.
The new subjects will be hanging on billboards from mid-October. Many of these motifs are also ordered in each case for the living room walls at home, according to a KSB/SJ press release.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Lydie Goltdammer (Head of Advertising Realization), Stefan Schwär (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Director), Mario Moosbrugger (Art Director), Mareike Jansen (Graphics), Marion Lim (Text), Dany Kielholz (Consulting Management), Rahel Isler, Nathalie Pasternak (Consulting), Nadia Bachmann, Adriana Stepanov (DTP). Photography: Andrea Vedovo, Sonja Schäfer, Image editing: Felix Schregenberger, Litho: Detail AG, Media: Coop Media (Karin Heliopoulos), and Initiative Media Western AG.
