KSB/SJ cooks for BaZ in the rumor mill
Before believing rumors that are circulating, it’s better to read the Basler Zeitung. The message «Read first, then talk» is at the heart of the new BaZ campaign, which is being carried out by the Zurich-based agency Krieg, Schlupp, Bürge / Springer & Jacoby.
The Basler Zeitung (BaZ) has awarded the Zurich agency Krieg, Schlupp, Bürge / Springer & Jacoby (KSB/SJ) the contract for its new brand campaign. On the subjects, increasingly wild rumors in the form of headlines circle around a copy of the BaZ. The claim "Read first, then talk" is intended to demonstrate that it is better to read the BaZ than to believe what your mother's friend heard at the hairdresser, who in turn was told by his cousin, who was told by his work colleague. The campaign is intended to show that BaZ offers its readership well-founded, first-hand news.
Several double-page and full-page advertisements as well as a wide-ranging poster campaign will soon be appearing throughout the Basel area. Further topical motifs will follow. Radio spots are also being realized, as well as various below-the-line measures, writes KSB/SJ in a press release on Tuesday. In addition, a digital campaign focusing in particular on young new readers will follow in late fall.
Responsible at the Basler Zeitung: Roland Steffen (Head of Publishing), Harry Zaugg (Head of Advertising Market), Adi Steiner (Head of Advertising), Markus Jöhrin (Head of Reader Market).
Responsible at KSB/SJ: Daniel Krieg, Uwe Schlupp (Creative Direction), Andy Lusti, Beat Egger, Christoph Hess (Text), Mario Moosbrugger, Robin Strebel (Art Direction),Mareike Jansen, Lukas Vetsch (Graphics), Nick Schoberth, Christoph Bürge (Consulting Management), Andrea Walker (Consulting), Nadia Bachmann (DTP). Keystone, Corbis (photography). Detail AG (photography, image processing and litho).
Several double-page and full-page advertisements as well as a wide-ranging poster campaign will soon be appearing throughout the Basel area. Further topical motifs will follow. Radio spots are also being realized, as well as various below-the-line measures, writes KSB/SJ in a press release on Tuesday. In addition, a digital campaign focusing in particular on young new readers will follow in late fall.
Responsible at the Basler Zeitung: Roland Steffen (Head of Publishing), Harry Zaugg (Head of Advertising Market), Adi Steiner (Head of Advertising), Markus Jöhrin (Head of Reader Market).
Responsible at KSB/SJ: Daniel Krieg, Uwe Schlupp (Creative Direction), Andy Lusti, Beat Egger, Christoph Hess (Text), Mario Moosbrugger, Robin Strebel (Art Direction),Mareike Jansen, Lukas Vetsch (Graphics), Nick Schoberth, Christoph Bürge (Consulting Management), Andrea Walker (Consulting), Nadia Bachmann (DTP). Keystone, Corbis (photography). Detail AG (photography, image processing and litho).
