KSB/SJ knows only one world for Coop

Coop has been committed to sustainable projects since 1993. What began back then with the Naturaplan label now includes many other labels. The commitment to ecology and ethics is also an increasingly important part of the "For me and you" communication platform. The wholesaler is now launching a second wave of the sustainability campaign, for which the Zurich agency Krieg, Schlupp, Bürge/Springer & Jacoby (KSB/SJ) is responsible. The focus is on the slogan "For the only world we have." According to the press release, the subjects have attracted a lot of attention, with around 5,000 Coop customers already taking part in the competition "The first competition in which the whole world wins".
Another highlight was Coop's communicative appearance at the LiveEarth music event, which took place in the Hallenstadion this year. Coop was the main sponsor and showed a film with dinosaurs, an impacting comet and the striking slogan "Not every species has such a good excuse". This film was shown on all the stadium screens and monitors. There were also posters with the same message.
The film material comes from the movie "Jurassic Park". According to the communiqué, Steven Spielberg personally gave his approval to support the LiveEarth project in Switzerland. The poster illustration was created by dinosaur illustration specialist John Hughes.
 

Sustainability campaign:

Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Christian Waffenschmidt (Project Manager Coop Naturaplan), Lydie Goltdammer (Head of Advertising Realization). Responsible at KSB/SJ: Flo Wacker, Daniel Krieg (Creative Direction), Beat Egger (Text), Christian Kahl (Art Direction), Sabina Meyer (Graphics), Dany Kielholz, Christoph Bürge (Consulting Management), Sabrina Arthur (Consulting), Caesar Eberhard (DTP), Lilo Killer (Art Buying). Ferco Dregelyvari, Detail AG (photo/image processing subject "70s"), Getty Images (stock images subject "70s"), Stefan Minder (photos subjects "CO2-Bio-Bauer" and "Partner"), Mathias Zuppiger (photos subjects "Competition"), RTK (litho), Coop Media and Initiative Media Western AG (media). LiveEarth project:
Responsible at Coop:
Jürg Peritz (Head of Marketing/Procurement), Barbara Irniger (Head of Public Relations), Sylvia Filliol (Head of Sponsoring), André Deiss (Project Manager Sponsoring), Lydie Goltdammer (Head of Advertising Realization). Responsible at KSB/SJ: Flo Wacker, Daniel Krieg (Creative Direction), Christian Kahl (Art Direction), Andres Blumenthal (Text), Dany Kielholz (Consulting Management), Sabrina Arthur (Consulting), Caesar Eberhard (DTP), Lilo Killer (Art Buying), John Hughes (Illustration), RTK (Litho). Production company: Onfilm; Producer: Universal Studios Media Licensing (Roni Lubliner / Steven Spielberg); Director: Flo Wacker, Steven Spielberg; Research Material: Haisch Hunter GmbH; Editing: Marcel Ramsay; Music: Spacetrain; Sound design: Peter Bräcker; Sound studio: Hastings; Postproduction: Online.