KSB/SJ for Coop: Like George Clooney - only cheaper

Zurich advertising agency KSB/SJ has realized the launch campaign for Coop's new Martello coffee machine. The coffee capsule system is to be marketed as a cheap alternative to existing brand systems. The tagline "Cheaper. Nothing else." is program - also for the advertising campaign. Because instead of reaching into the wallet excessively and snatching up George Clooney as a brand ambassador like Nespresso, Martello is making do with a cheaper but equally charming version of the coveted Hollywood actor. So far, this is a tactic that competitor Migros has been using in a similar form for years, for example with Mivella or Kaffee Zaun.
The advertising theme appeared in all Sunday titles at the start of the campaign. Various follow-up subjects were published nationally in the daily and weekly press and in selected magazines.
Coop's new product line includes various coffee machines as well as coffee and capsules. These are available in all Coop Group stores as well as at Interdiscount and Fust.

Responsible at Martello: Hartwig Hämmerle (Chairman of the Board Superespresso). Responsible at KSB/SJ: Flo Wacker, Uwe Schlupp (CD), Andy Lusti (text), Mario Moosbrugger (AD), Mareike Jansen (graphics), Dany Kielholz, Christoph Bürge (consulting management), Sabrina Arthur, Andrea Braschler (consulting), Bettina Beyeler (DTP), Christian Ammann, Mathias Zuppiger (photos), Sturm (litho/image editing), Initiative Media Western (media).