KSB/SJ promotes the new Naturaplan line from Coop
Coop has geared its Naturaplan organic lifestyle line towards the future this spring. KSB/SJ has now designed three new motifs around the claim "For organic without compromise" to reflect the growing demand for healthy consumption.
Coop has geared its Naturaplan organic lifestyle line for the future this spring. With new products, new packaging, a new design, new logo, new image and new brand presence, the wholesaler has done everything it can to keep Naturaplan on the road to success.
So far, this concept has been a success: According to a press release from the Zurich advertising agency KSB/SJ, Naturaplan products have once again recorded a year-on-year increase in sales of over 10 percent.
The agency has developed a new advertising campaign for the organic label. Three new subjects were designed around the claim "For organic without compromise", which are intended to take account of the growing need for healthy consumption. Naturaplan's organic products were arranged into "organic molecules" and the headline "Flavor enhancer: nature" was added.
The pictures were taken in Hamburg under the direction of Reinhard Hunger. The new motifs appear in the national press, as posters and large posters and at every POS.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement),
Christian Waffenschmidt (Head of Viva Competence Brands), Lydie Goltdammer (Head of Advertising Realization), Christof Braun (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Direction), Beat Egger, Andy Lusti (Text), Robin Strebel (Art Direction), Dany Kielholz (Consulting Management), Sabrina Arthur, Rahel Isler (Consulting), Nadia Bachmann, Bettina Beyeler (DTP), Photo: Reinhard Hunger, Food Styling: Volker Hobl, Image Editing: Zerone Hamburg, Litho: Detail AG, Media: Coop Media and Initiative Media Western.
So far, this concept has been a success: According to a press release from the Zurich advertising agency KSB/SJ, Naturaplan products have once again recorded a year-on-year increase in sales of over 10 percent.
The agency has developed a new advertising campaign for the organic label. Three new subjects were designed around the claim "For organic without compromise", which are intended to take account of the growing need for healthy consumption. Naturaplan's organic products were arranged into "organic molecules" and the headline "Flavor enhancer: nature" was added.
The pictures were taken in Hamburg under the direction of Reinhard Hunger. The new motifs appear in the national press, as posters and large posters and at every POS.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement),
Christian Waffenschmidt (Head of Viva Competence Brands), Lydie Goltdammer (Head of Advertising Realization), Christof Braun (Project Manager). Responsible at KSB/SJ: Flo Wacker (Creative Direction), Beat Egger, Andy Lusti (Text), Robin Strebel (Art Direction), Dany Kielholz (Consulting Management), Sabrina Arthur, Rahel Isler (Consulting), Nadia Bachmann, Bettina Beyeler (DTP), Photo: Reinhard Hunger, Food Styling: Volker Hobl, Image Editing: Zerone Hamburg, Litho: Detail AG, Media: Coop Media and Initiative Media Western.
