KSB/SJ: BAG pitch for flu campaign won
Krieg, Schlupp, Bürge / Springer & Jacoby has won the pitch for the Federal Office of Public Health. The advertising agency will handle the new flu campaign.
The pitch for the mandate for the 2009-20xx flu campaign of the Federal Office of Public Health (FOPH) has been decided. Krieg, Schlupp, Bürge / Springer & Jacoby will implement the new umbrella campaign. The aim is to ensure that various prevention messages on seasonal and pandemic influenza are positively received. The campaign should also be able to keep pace with the rapid development of the pandemic.
For reasons of extreme urgency, the FOPH was unable to carry out the agency evaluation within the usual framework - by means of a two-stage selective procedure in accordance with WTO rules, as detailed in a press release issued on Tuesday. In consultation with the Federal Chancellery and the Federal Procurement Center (BBL), the FOPH therefore opted for an open procedure with competitive bids, in which six agencies were invited to pitch. They had either already worked for the FOPH in previous mandates or had the necessary size and experience to design and implement the FOPH's flu campaign in the shortest possible preparation time. The campaign is expected to start in August.
For reasons of extreme urgency, the FOPH was unable to carry out the agency evaluation within the usual framework - by means of a two-stage selective procedure in accordance with WTO rules, as detailed in a press release issued on Tuesday. In consultation with the Federal Chancellery and the Federal Procurement Center (BBL), the FOPH therefore opted for an open procedure with competitive bids, in which six agencies were invited to pitch. They had either already worked for the FOPH in previous mandates or had the necessary size and experience to design and implement the FOPH's flu campaign in the shortest possible preparation time. The campaign is expected to start in August.
