KSB: "One Two We" - counted in together for sustainability
The SV Group has set a goal of reducing CO2 emissions by 10 percent annually by 2015. KSB developed the communication strategy for this initiative.
In collaboration with WWF Switzerland, together with experts and the hotel's own clients, climate protection is to be successfully integrated into management and operational processes. With the sustainability program "One Two We", clients as well as guests and staff are involved. A mailing was used to invite guests to the event in the Umwelt Arena. The program was presented there for the first time. The communication package also includes customer brochures and communication throughout the guest and staff areas.
Responsible at SV Group: Patrick Camele (CEO, overall responsibility), Peter Lutz (Marketing Management), Isabel Gherbal (Marketing Communications), Julia Negri (Corporate Communications), Ronnie Kohler, Tatjana Mitschjeta, Kornell Otto (Project Management). Responsible at KSB war Schlupp Bürge: Daniel Krieg (Creative Director), Sascha Borsai (Text), Dani Kobi (Art Director), Rea Ammann (Graphics), Rémy Müller (Consulting).
