KSB: New sujets realized for Coop Oecoplan
The KSB agency has developed a new campaign for Coop Oecoplan. The campaign promotes eco-friendly paints and varnishes, laundry detergents, and diapers.
"For all who come after us." The headline is no longer dramatized in the new campaign with the empty toilet paper roll, but in time for the moving-in date with an apartment in need of renovation before moving out. Then only the environmentally friendly paints and varnishes from Coop Oecoplan will help. But also the environmentally friendly detergents and diapers from Coop Oecoplan are charmingly advertised with new subjects from KSB Krieg Schlupp Bürge.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sacha Zuberbühler (Head of Advertising), Christof Braun (Advertising Project Manager), Stefan Schwär (Advertising Manager Coop Bau+Hobby), Karin Heliopoulos (Media Manager). Responsible at KSB war Schlupp Bürge: Uwe Schlupp, Flo Wacker (CD), Nina-Britt Rauer, Stefan Ganz (text/concept), Anita Kummer, Rahel Witschi, Joel Gessler (AD), Dany Kielholz (consulting management), Audrey Isaak (consulting). Media: Stephan Küng, The Whole Media. Photography: Jonathan Heyer. Image processing: Stephan Riederer, Pixelpolish.
