KSB announces "Travel Guide for Gourmets" for Ringier
At the beginning of October, the Gault Millau Guide Switzerland 2012 will be published with 840 newly tested and detailed described restaurants on 584 pages with seven city maps and an overview map. KSB has realized the campaign for this.
KSB Krieg Schlupp Bürge has developed an announcement campaign with three subjects that surprisingly transforms beef fillet, salad and broccoli into street maps. On which you can find your way from restaurant A to restaurant B thanks to the "travel guide for gourmets".
Responsible at Ringier: Urs Heller (Managing Director Magazines Ringier Switzerland), Nicole Wesche (Product Manager). Responsible at KSB:Uwe Schlupp (CD), Susanne Weeber, Mareike Jansen (AD), Christoph Bürge (consulting management), Simone Eder (consulting), Roman Limacher (DTP). Photographer: Hans-Jörg F. Walter. Image processing: Lukas Gloor. Lithographer: Detail.
