KSB: Annual report realized for Myclimate
The Swiss foundation Myclimate is one of the world’s leading providers of voluntary CO2 offset measures. For the first time, KSB Krieg Schlupp Bürge is designing the annual report for this nonprofit organization. And it’s breaking new ground under the motto «Plusminus.».
"Plusminus" is not only the core of the topic of offsetting, according to the statement, but an idea that can be applied to all aspects of Myclimate's activities. In a nutshell:
+ Commitment
- Emissions
= Myclimate 2010
The annual report is published in newspaper format and is produced in a climate-neutral way. In addition to reports, facts and figures, there is also room for humor, as the agency writes in a statement. For example, in the headline for the balance sheet: "+Coal/Dioxide. Or in the full-page graphic "Another successful business year": The curve drops steeply. After all, it's all about CO2 emissions.
Responsible at Myclimate: René Estermann (Managing Director), Kathrin Dellantonio (Media Spokesperson), Andrea Altdorfer and Sylke Gruhnwald (Marketing), Stephan Hayoz (Graphics), Dikey Ghung (Administration). Responsible at KSB: Flo Wacker (CD), Jowita Jaskiewicz (AD), Beat Egger (text), Harry Zogg and Janine Handschin (consulting), Roman Limacher (DTP), Daniel Krieg (overall responsibility). Prepress: Digicom Digital Media. Print: Horisberger Regensdorf.
