KSB for Coop: Ivo Adam lets cook
Fine Food is the Coop label for specialties "for special moments". For the third time, the Krieg Schlupp Bürge agency is telling a story about the Fine Food ambassador Ivo Adam.
For the first time, the Swiss top chef does not cook himself, because he is stuck with a car breakdown. Without further ado, he directs his friends by phone. Together, they put the menu on the table and get to the heart of the spot's message: Cook like a master with fine food.
http://www.youtube.com/watch?v=f-NPLDJ2USc
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Roland Frefel (Head of Category Management), Christof Braun (Deputy Head of Advertising). Responsible at KSB: Flo Wacker (CD), Beat Egger (text), MichËle Seligmann (FFF), Dany Kielholz (consulting management), Andrea Braschler (consulting). Production: Embassy of dreams: Sebastian Schipper (director), Frank Blau (camera). Media: Coop Media, Karin Heliopoulos as well as The whole Media.
