KSB: Following the path of the banana for Coop
KSB Krieg Schlupp Bürge has created a strategic advertisement for Coop on the subject of "Fair Trade". This communicates the retailer's commitment to responsible and fair trade in a single, long sentence.
KSB's new advertisement follows the path of a banana from the tree in Latin America to the school playground in Switzerland. In the process, you get to know the people behind the product. The advertisement appears on two pages in the Sunday press.
Coop is fully committed to fair working conditions and fair, living wages. Coop has been a Max Havelaar partner from the very beginning and sells the most Fairtrade products with this seal of quality in Switzerland.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Sandra Küblbeck (Project Management). Responsible at KSB: Uwe Schlupp and Flo Wacker (creative direction), Beat Egger (text), Anita Kummer (art direction) and Joël Gessler (graphics), Dany Kielholz (consulting management), Andrea Braschler, Vanessa Pfründer (consulting), Bettina Beyeler (DTP). Litho: Detail. Media: Coop Media, Karin Heliopoulos and The whole Media.
