KSB: Making the Polo Blue Motion the bike among five-seaters
The KSB agency has designed new ad concepts for the Polo Blue Motion. The image shows the Polo with a bicycle sticker affixed to it instead of a bolted-on license plate.
The motif is intended to suggest that the Polo is so environmentally friendly that it could easily pass for a bicycle on the road. The ad was created by KSB Krieg Schlupp Bürge especially for the first issue of the new magazine Schweizer Landliebe. It is intended to appeal to readers who are close to nature and think sustainably.
Responsible at Amag: Sandra Grau (Head of Marketing VW PW), Giselle Vaugne (Head of Marketing Communications & Events VW PW). Responsible at KSB: Daniel Krieg, Uwe Schlupp (Creative Direction), Jowita Jaskiewicz (Art Direction), Daniel Zehnder (Text), Marco Serratore (Client Service Director).
