KSB brings Herrliberg livestock show to the Internet
This year, KSB is making the Herrliberg Cattle Show the talk of the town with a special promotion. Posters featuring a KuhR code—which invites people to create their own cow—are displayed throughout the event’s catchment area.
The code leads to the Website of the Herrliberg cattle show. There, you can use a configurator to put together your own cow and take part in the duel of the cows. For the first time, the professional jury of the Herrliberg cattle show will select Miss Virtual Herrliberg at the official award ceremony, in addition to all the classic disciplines. The beauty of the barns and the breeders will be traditionally showered with prizes.
The field of participants in this competition is growing surprisingly fast, the agency said in a statement: Shortly after the first posting, more than forty barn beauties were already definitely registered for the duel of the cows. And the registration is still running.
Responsible at Herrliberg livestock show: Peter Ledergerber (President OK Viehschau). Responsible at KSB war Schlupp Bürge: Flo Wacker, Samuel Knaus (creative direction); Carole Räber (text); Rea Ammann, Claudia Willner (graphics); Christoph Bürge (consulting management); Andrea Walker (consulting); Bernardini + Schnyder (website).
