Criminally good community building for Wingo
Promoting a new cleaning product can be about as exciting as watching paint dry. Unless, of course, you run a criminally good campaign...
Serviceplan developed the idea for Wingo to place viral short videos on the Internet around the cleaner of a Mafia family, including a competition for community building. Plan.Net Suisse expanded the offering to include a window cleaning competition to join the clan of the honorable society. Interactive and realized in such a way that it can be played on any device. Through these creative implementations within an overall strategy and at a high technological level, the customer gets an offer that he certainly cannot refuse.
